From AI project start to realized business value—faster.

Three ways to work with me. All of them start with a scope.

Most AI work stalls between the demo and the deployment — the prototype that impressed the client and the system nobody on the team can run. Everything below is built to close that gap, sized for teams that need a lead, not a headcount.

1. 01

   Scoping Sprint

   Two weeks. One buildable answer.

   Before anyone writes code, we find out whether the thing is worth building and what it would actually take. I sit in on the stakeholder conversations, map the workflow as it runs today, prototype the agentic version far enough to see where it breaks, and hand you a spec your team — or your vendor — can build from without guessing.

   You get

   • A written scope with the decisions made
   • A working prototype of the riskiest step
   • A build estimate you can put in front of a client
   • A go / no-go recommendation

   Fixed fee: $5,000

   Book a Sprint

2. 02

   Fractional AI Lead

   On retainer. In the room when it matters.

   For teams shipping AI work who need someone who has done it: to scope the pitches, review what gets built, unblock what is stuck, and keep deployed systems healthy. A standing weekly slot, async access between, and a point of view on where agentic advertising and answer engines are headed — before your clients ask.

   Three tiers, monthly:

   Advise$2,000

   A weekly hour, async access, and a second opinion on everything AI that crosses your desk.

   Lead$3,000

   Advise, plus I own the scoping and review on one active workstream.

   Embed$4,000

   Lead, plus I sit in your sprint cadence and carry delivery on the pieces that need it.

   Month to month. Most clients start here after a Sprint.

   Ask about a retainer

3. 03

   Workflow Build

   I lead. Your team ships. They keep it.

   When a scope is ready and nobody on your side has built an agentic system before. I architect it, set up the tooling and the sprint cadence, write the parts that carry the risk, and pair with your developers on the rest — so when it is live, it is yours to run and extend without me.

   Scoped and priced per project from the Sprint's estimate.

   Start with a Sprint

Every engagement is scoped, run in sprints, and handed off with documentation your team will actually use. That is not a feature. It is the only way I know how to work.

Shipped, running, and still mine to keep healthy.

I do not publish client names. The work below is described as broadly as the agreements require and as specifically as I can stand behind.

A national sponsorship and events program for a major wireless brand

Built the content management system behind the program, working through the brand's agency — and have maintained it in production ever since. Multi-year, multi-market, running under real deadlines with real executives watching.

The primary web property for a national consumer lifestyle brand

Lead delivery on behalf of the agency that owns the relationship: scoping, sprint management, vendor coordination, and the calls that come in when something on a high-traffic consumer site needs to be right by morning.

An e-commerce business, run by agents

My own retail operation is the test bed. Inventory, order exceptions, and catalog maintenance run through agentic workflows connected directly to the store — the same tooling I bring to client work, proven on a business where the mistakes are mine to eat.

And the day job

Sales engineer and product developer at Recipero, a data company selling into North American enterprise. It is where I watch technical demos succeed and fail in front of buyers — which is most of what I know about the gap between a demo and a deployment.

Twenty-five years across advertising, enterprise software, and wireless — most of it spent shipping, not advising.

What happens to advertising and search when the buyer is an agent?

Two things I am studying in the open. Agentic advertising: how brands reach and persuade a buyer that is a model, not a person. And answer engine optimization: the successor to SEO for a web that answers instead of lists. I publish what I learn here, because the agencies I work with will be asked about it before anyone has settled answers.

• Research7 min

  The next customer is an agent

  A working definition of agentic advertising—and why brand means something different to a model

  Read
• Research7 min

  An operating model for the agentic customer

  Five connected layers—and a 90-day plan—for agencies preparing brands to be found, compared and chosen by AI

  Read
• Research8 min

  AEO for people who already do SEO

  What carries over, what does not, and the three things to change this quarter

  Read
• Coming

  How I run a Shopify store with agents

  Inventory, exceptions, and catalog, and what broke first.

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